James Davis

A strange question I know, but indulge me, I want to share something with you, to inspire you and show you what’s possible. We are privileged to be working with an awesome bunch of clients. They’re all in their 40s to 60s, a mix of male and female. They all started in different places, what […]

A client asked me this recently. Sadly, despite the promises on those ads you see, you can’t craft a six pack in six days… What does it take? Well the answer might surprise you… It’s not thousands of sit ups. It’s about getting your overall body fat low. So we’re talking fat burning training and

One question we get asked a lot is, “are cardio or weights better?”

Well, better for what? The actual answer is that we need both, and this is especially important as we age. The hormonal and physiological changes going on in our body from around our mid-thirties onwards mean that we are naturally losing muscle mass,

I’m going to admit it. We’re exhausted, mentally, physically emotionally. In the space of about 2 weeks we’ve packed up our life in Marbella, driven the length to Spain, navigated covid and Brexit red tape, spent 29 hours on a boat and 10 days self-isolating (still waiting for Day 8 test results 16 days later…).

Yes really. Client after client comes to us with a familiar story. A history of yo-yo dieting. Finding the things that worked for them in their 20s and 30s no longer do. Often they’ve doubled down on their efforts restricting food even more, training even harder. Big mistake. How disheartening to inflict that on yourself