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I Can’t Afford It

I hear this a lot from people in their 40s and 50s and I get it. We would never want anyone to overextend themselves to work with us, and yes, some people genuinely can’t afford it.

However a lot of people look at the cost and think solely of the money, the loss side of the equation if you like. They don’t consider what they might gain.



Invariably they are deeply unhappy, unsatisfied with some vital core part of their being, yet they tell themselves that spending the money to feel better is too risky.

What if it doesn’t work? (It will, but…) What if it does is the question you should be asking yourself.

What would it feel like to be wake up happy in your own skin, liking what you see in the mirror, starting each day with a positive mindset, confident…

What price would you put on that? Not as much as we’re asking for working with us for 8 weeks, but still people convince themselves they can’t afford it.

That’s fine. But then I’ll see the same people, a few weeks later, dropping £3000 plus on a weeks beach holiday…
That’s because they’re chasing the short term happiness boost.

It goes something like this:

I’m miserable, so I’ll do something to make me happy, I don’t care about the cost.

Result, they’re happy. For the moment.

Then, the post-holiday blues kick in. The tan fades, they’re carrying more weight, they haven’t done anything to address their mindset, so they’re back where they were, only £3000 plus worse off.

Yet somehow to them, this was a better investment to spending less than that on 8 weeks to transform their lives.

The mental gymnastics we’re capable of are quite amazing.

A question worth posing to yourself is why are you blocking spending money on your wellbeing? What’s behind that, does it feel “safer” to stay where you are than move forward?

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