James Davis

We all love a success story, and in today’s culture, we love an overnight success story. You know, that one moment, that one thing that changed everything… Sometimes it can feel like that, BUT, it’s rarely like that in reality.You know what gets success? Those small steps, the tiny decisions, the little things taken over […]

Bear with me on this one. I’m going to use Ibiza and summer holidays as a metaphor, it’s relevant I promise! As some of you know prior to covid we also ran a successful fitness holiday business, with the majority of our revenues coming from the summer season in Ibiza. Needless to say we had

We talk to so many people who want to change, who can see their goal, but stumble at the first step… Getting started. We get it. Getting started is scary. You have all that baggage of the times before it hasn’t worked. There’s an outlay in money. There’s an outlay in time. It doesn’t feel

We get asked this a lot about exercise. It’s no surprise, there’s so much conflicting information out there. Firstly, get rid of the perception that you need to be doing hours and hours of exercise each week to see and feel a noticeable difference in your body and energy levels. It’s not even a rule

“It’s easy for you, you can eat what you want and stay slim.” I get why people think that, but it’s simply not true. If I eat too much, and too much of the wrong kind of thing, I get fatter.Listen, I would love to eat whatever I wanted all the time, but if I

This might seem a strange question, but person after person we speak to indirectly asks it. They’re frustrated, they’re down, they feel stuck, they feel frumpy. The extra weight has crept on, they’re low on energy, getting lower on confidence every day, not even liking what they see in the mirror anymore. Heck, they don’t