James Davis

Are you fully committed to being the person you want to be for yourself, your partner, your kids? Does the person looking back at you know that he’s got this and is doing everything he can to be healthy, lose weight, and feel energised?
OR Is you’re energy being drained at work leaving little or none […]

WHY FAT LOSS IS NOT JUST ABOUT A CALORIE DEFICIT Losing weight after 40 plus can be challenging. We have a host of hormonal factors we need to consider, and the nutritional advice out there can be confusing. You’ll no doubt have seen various influencers banging on about calorie deficit and that being the be

Yesterday I spent the day at an event to broaden my knowledge, increase my contacts, inspire me and motivate me to do better. While I was there I invested in more mentoring for more growth. A BIG mistake I see a lot of guys in their 40s and 50s doing, is not doing this. I’m

There is so much confidence that comes from seeing progress. When you feel and see the results, you feel inspired to do even better. It’s following through. It’s giving yourself permission. It’s prioritising yourself . Right now we have clients who are posting daily in our private community about how inspired they feel as they

Often when we’re thinking about a goal we can get hung up on just how hard we think it will be, how we’ll need to maintain perfect motivation for a long period to get the results we’re looking for. However when it comes to guys getting into shape in their 40s and 50s and reclaiming

I’m already guessing that for many of you the answer is “Yes”… By the way, this includes going on that diet, or joining that flashy new gym We’re caught in the trap of looking for external factors to validate how we feel. The problem with this is, we still take ourselves and our feelings with